The primary goal of this project was to increase the reach of The HOPE Center to perform their primary mission, helping women with unplanned pregnancies.  Unfortunately for them, their previous Website proved to be a major hurdle.  The site itself was hosted by a third-party and did not allow them to alter the code at all themselves, and were very unresponsive about fixing some of the fundamental problems.  It took nearly a year to have Google Analytics installed.  It became very clear early in our discussions that a new Website would form the cornerstone for their future marketing efforts.